This Cookie Policy explains how Verso Waves uses cookies and similar technologies to recognize you when you visit our website at versowaves.com. It explains what these technologies are, why we use them, and your rights to control our use of them.
What Are Cookies?
A cookie is a small data file that is placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Verso Waves) are called “first-party cookies.” Cookies set by parties other than the website owner are called “third-party cookies.” Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).
How We Use Cookies
We use cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as “strictly necessary” cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our site.
The specific types of first- and third-party cookies served through our website and the purposes they perform are described in the table below.
Cookies We Use
The table below sets out the specific cookies used on our website, their type, purpose, and retention period. Where further information is available from the relevant provider, a link is included.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential to provide you with services available through our website and to enable you to use some of its features, such as accessing secure areas. They are usually only set in response to actions made by you, such as logging in or filling in forms. Because these cookies are strictly necessary to deliver the website to you, they cannot be turned off in our systems.
Analytics and Performance Cookies
These cookies collect information used to help us understand how our website is being used or how effective our marketing campaigns are, and to help us improve and customise the website. We use Google Analytics and Microsoft Clarity for this purpose:
- Google Analytics helps us understand general traffic patterns, page performance, and user behaviour in aggregate form.
- Microsoft Clarity helps us understand how you interact with our site through features like session replays and heatmaps.
Marketing and Advertising Cookies
These cookies are used to make advertising messages more relevant to you. They perform functions such as preventing the same ad from continuously reappearing, ensuring ads are properly displayed, and in some cases selecting advertisements based on your interests. We use Google Ads and Microsoft Ads for this purpose.
Functionality Cookies
These cookies allow our website to remember choices you make when you use the site, such as your username or language preference. They are not essential to the operation of the website but they enhance your experience. We use Calendly for appointment scheduling, which may use cookies to remember your details or preferences for a smoother booking experience.
Your Choices and How to Manage Cookies
Cookie Consent Management Platform
When you first visit our website, you will be presented with a cookie banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences in detail. You can change your choices at any time through our cookie consent tool, which is typically found in the footer of our website.
Browser Settings
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though some functionality and areas may be restricted. As each browser is different, please visit your browser’s help menu for more information on how to manage cookies.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically to stay informed about how we use cookies.
Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact our Data Privacy Manager:
Jon Wood
jon.wood@versowaves.com