This Cookie Policy explains how Verso Waves uses cookies and similar technologies to recognize you when you visit our website at versowaves.com. It explains what these technologies are, why we use them, and your rights to control our use of them.

What Are Cookies?

A cookie is a small data file that is placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Verso Waves) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

How We Use Cookies

We use cookies for several reasons. Some cookies are required for technical reasons for our website to operate, and we refer to these as "strictly necessary" cookies. Other cookies enable us to enhance the experience on our site by tracking and targeting the interests of our users.

The specific types of first- and third-party cookies served through our website and the purposes they perform are described below.

Types of Cookies We Use

• Strictly Necessary Cookies: These cookies are essential to provide you with services available through our website and to enable you to use some of its features, such as accessing secure areas. They are usually only set in response to actions made by you, such as logging in or filling in forms. Because these cookies are strictly necessary to deliver the website to you, they cannot be turned off.

  
  
  

• Analytics and Performance Cookies: These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize the website for you to enhance your experience. We use Google Analytics and Microsoft Clarity for this purpose. Microsoft Clarity helps us understand how you interact with our site through features like session replays and heatmaps, while Google Analytics helps us with general traffic analysis.

  
  
  

• Marketing and Advertising Cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases, selecting advertisements that are based on your interests. We use services like Google Ads and Microsoft Ads for this.

  
  
  

• Functionality Cookies: These cookies allow our website to remember choices you make when you use the site, such as your user name or language preference. They are not essential to the operation of the website, but they enhance your experience. We use Calendly for appointment scheduling, which may use cookies to remember your details or preferences for a smoother experience.
  
  

Your Choices and How to Manage Cookies

You have the right to decide whether to accept or reject cookies.

• Cookie Consent Management Platform: When you first visit our website, you will be presented with a cookie banner that allows you to accept all cookies, reject non-essential cookies, or manage your preferences. You can change your choices at any time through our cookie consent tool, which is typically found in the footer of our website.

  
  
  

• Browser Settings: You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though some functionality and areas may be restricted. As each browser is different, you should visit your browser's help menu for more information.
  
  

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically.

Contact Us

If you have any questions about our use of cookies, please contact our Data Privacy Manager at jon.wood@versowaves.com